Unethical marketing practices on social media websites has backfired…badly. As in all marketing situations, it pays to have integrity. While much of social networking is out of your hands, there are many factors that you can control that will keep you out of the hot seat. The first thing that you must always keep in mind when you embark on a social network marketing campaign is that you are joining a community. As with any community, business has its rightful place, but it does not have the right to invade people’s privacy. In your face, non-targeted, spam marketing will get you nowhere in a hurry. Most social network marketers use websites like FaceBook and MySpace to try to drive traffic to another website. While it’s perfectly ethical to use social networking websites to spread a message to people who are genuinely interested, many people game the system with auto-friend adding programs and spam messages and bulletins. Again, anything non-targeted and spammy will not help your reputation.

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Who Do You See When You Look in the Mirror?

Who do your customers see?

Regardless of whether you are marketing a physical product at a local shop or cybermarketing on the World Wide Web through a computer at your kitchen table…you need to show through to your customers.

Transparency works.

There’s a philosophy that consumers buy from those people they know, like, and trust.  I believe that this philosophy holds true. However, I believe there is one more aspect to it.

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